Packaging Design | Product Range Brand Packaging Design

 

Packaging design services

 

Our packaging designers produce powerful packaging designs to increase your product sales and make a major contribution to the success of your business or organisation.

 

Packaging design is a vital way of attracting customers to your product, especially if it is on public display. Your packaging design will have to inform the customer about the product and be convenient to carry, use and store. Packaging design will also help protect your product, particularly in transit to the point of sale.

 

The basic materials most often used in packaging design are paper, card, plastics, metal and glass. The material you decide to use will affect the design of the packaging.

 

Packaging design has a crucial role to p[lay in marketing and should reflect the product's use. For example, washing liquid is powerful and scientific, whereas the packaging of soap products needs to look softer and kind to the skin. Our packaging designer will want to know how the product will displayed and promoted. For example, will the packaging design show up distinctively in photographs.

 

How we get your packaging design right.

 

The design of packaging involves a great number of variables. Here are some of the questions our packaging designers will ask before design and artwork start.

 

What is your current packaging design and what are the objectives for your new package design?

 

What makes your product special and unique - and what message should the packaging design communicate? Is it organic, trendy, fun, powerful, powerful, healthy, precious, exotic, or old fashioned?

 

Who is the product for? Our packaging designers will help you build a clear picture of your potential customers - helping you find out what appeals to them.

 

The physical properties of the product will help determine the package design. Is it powder, liquid, paste, granules, a solid block or small pieces? Is it fragile, perishable, heavy, edible, sticky, smelly, frozen? What is its size and shape?

 

 

Our packaging designer will need to know how the product might be damaged - so the design solution can provide maximum protection. You'll also discuss how the product leaves the pack. Will it be poured, squeezed, spooned, or dispensed one at a time?

 

Packaging design also needs to take account of where the product will be stored and used. Will it be kept on a shelf, in a display counter, hung on a rack, in a cupboard, in the fridge, in a handbag, on the dining table, by the sink?

 

Part of the initial packaging design consultation will cover the price of the product - so we can recommend materials, artwork and design that reflects that price.

 

Contact us today - and let's talk about your packaging design and how our Creative Avenue can make a real difference.