The Issue

Creative Avenue identified a number of existing high quality products which could of been undervalued at their time of launch in to the wedding market. These products could of potentially become lost in the client's main product offering. The opportunity to define, enhance packaging and set out the stage for the brand was paramount considering market awareness was low.

The Challenge

The challenge was to create a vibrant, new brand - which would enable these products to be launched powerfully, at a higher price point, into new and highly profitable markets.

Our Response

We helped identify and define the marketplace precisely, not only for weddings, but for other romantic occasions, such as Valentine's Day and wedding anniversaries. We then looked at the branding and packaging from scratch.

The Execution

We created a number of logos and branding concepts, and, after discussion with  the client, designed and developed the new, co-ordinated packaging, handling all the art direction and photography for the new brand - True Love®.

We also created new display techniques to sell more effectively to wholesalers, retailers and the public - and produced a sparkling, new trade brochure, stands for major exhibitions and a brand style guide. The new True Love® packaging has great point of sale impact, and its innovative design enables retailers to move the product around on the slatboard to maximise their display area. We created a wall spinner for the slatboard which increases the amount of product on display by two or three times, and allows the consumer to 'feel' the quality of the product.

The Results

True Love® is now established as a unique commercial brand - the first of its kind in the UK - and different from anything else. Brand awareness is extremely high throughout the trade, and True Love® is selling exceptionally well across the country. There are exciting plans to add more innovative products to the range. The brand is now so strong, and awareness is so high, the client has recently been approached by multiple distribution and buying consortium groups, selling across the UK and Ireland.

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"Launching the True Love^® range into a new market was a complex project, but, in just two years, Creative Avenue has succeeded in powering the brand to a position where it now has multiple channel customers. The future for True Love^® looks very bright.

Throughout the project, Creative Avenue's creativity and service levels were as high as ever - always totally focused on achieving our business objectives. They researched our market to make sure True Love^® would meet everyone's needs and have an immediate impact. I will be relying heavily on Creative Avenue as we develop more exciting plans for the True Love^® brand."