• Marketing Strategy
• Slogan Design
• Brand Development
• Creative Design
• Art Direction
• Proof Reading
• Print Artwork
• Website Design
• CMS Development
Rory Mack Associates (RMA), based in Newcastle-under-Lyme, is a
commercial estate agent dealing with business property in and
around North Staffordshire and South Cheshire. The company faced
competition from far larger agents, and felt it needed to raise the
profile of RMA and its services throughout the area.
Identify issues which could be used to generate a more positive
and more informed positioning for RMA and to raise awareness of its
agency services online which, previously, had not been promoted
Our goal was to clearly differentiate RMA from its competitors,
and, after research, we designed and developed a new website to
position RMA as a modern company. The success of the website led to
a commission to design and produce other promotional material, such
as brochures, leaflets and press advertisements - all incorporating
the new visual theme.
After further design discussions, Creative Avenue became aware
that, in addition to its agency services, RMA offered a full range
of professional services which had received virtually no promotion.
To make sure these professional services were fully exploited, and
to clearly differentiate them from the agency side of the business,
we embarked on a sub-branding promotion exercise.
By carefully modernising the logo, we developed a new
personality for RMA, and with the creation of two cross-selling
boxes, we could quickly promote both service areas - Agency and
Professional. The new brand elements were prominently featured on
all RMA marketing collateral; stationery, leaflets, brochures and
press advertisements. Website visitors could click either the
Agency box or the Professional box to instantly see a full list of
To promote the fact that RMA offered a full range of services,
we introduced a tag line 'We tick all the right boxes' with its
supporting 'tick box and pen' graphic.
We also recommended using the company's MD as the face of RMA,
which meant featuring his image prominently on printed publicity.
This strategy helped differentiate the company from the
competition, providing an instant 'human' feel, and allowing
potential clients to put a face to a name. In the longer term, this
increased profile will allow the MD to become an advocate for the
industry, increasing awareness of RMA still further.
Feedback confirms an increase in market awareness, with RMA now
being perceived as a modern, approachable, professional company
with a full range of services.
The new branding and positioning has also helped educate
internal staff and give them a clear, positive way of positioning
RMA and its services when talking to potential and existing
The aforementioned company has worked in a consultancy capacity
for Rory Mack Associates now for over a year, a relationship which
initially started with the complete re-designing and implementation
of our website.
Our relationship continues to prevail on an ever evolving basis
with our requirements for updating and improving our website, in
order to keep it up to date and fresh.
In all our dealings with Creative Avenue we have never
experienced any problems, and considering some of the technical
challenges that have been presented especially with the
intergration of our website with specialist Estate Agent software,
we have no hesitation in recommending the aforementioned company to
your organisation as one that can be trusted and will inevitably
add value to your practice.
We have every intention of continuing to work with Creative
Avenue on matters appertaining to our website and corporate
If you require any further clarification in relation to the
services that Creative Avenue have offered our company, please do
not hesitate to get in contact with the author.
• Marketing Strategy &
We can help develop your effective Marketing and PR communication
• Marketing & PR
Then work with you to deploy all the integrated planned
A customer-focused Staffordshire Marketing & PR Agency.
Experience working with over 100 SMEs and various national brands.
We've the ability to translate strategy into creative execution by
managing your marketing.
St James House
Business Enterprise Centre
Webberley Lane, Longton
Staffordshire ST3 1RJ
Tel: 01782 597041
Fri 12 Apr 13 @ 10:02Happy #Friday everyone. What are yr plans for the #weekend - here we're hoping for our promised #sunny #Saturday though very grey right now