• Marketing Strategy
• Proposition Development
• Brand Development
• Creative Design
• Art Direction
• Proof Reading
• Print Artwork
• Exhibition Design
• Campaign Advertising
• Web Design
• CMS Development
• Signage Design
Choices Housing Association (a registered social landlord
delivering learning disability care across a number of service
options) had won a new contract for a local authority outside of
there local area to deliver floating support and domiciliary home
care to individuals with any kind of learning disability.
Identify and communicate quickly to the new audience and purse
string holders the new services available; Recruit both staff and
the individuals that would be in need of the new support services.
Raise the profile and recognition of the client.
Creative Avenue recommended that initiating a re-brand would
help Choices become recognized for there new specialist learning
disability service in both the new area and locally. Focusing on
service users first, there original brand and proposition would be
strengthened. Choices then could differentiate itself from the
competition and devise a platform for future communications based
around a visual themed look that stakeholders would buy and opt in
Creative Avenue created the proposition of 'Putting you in the
Picture' as a strap line supporting and reinforcing the new visual
imagery produced. Regional and local PR editorials were distributed
to the new contractual won areas over a period of six months to
raise awareness and engage with Choices stakeholders. Recruitment
adverts were placed and a stakeholder communication folder pack was
produced containing informative items.
New business was successfully being won and enquiries were
flooding in. 90% of the editorials wrote gained publicity coverage
in the targeted newspapers and journals. The new information pack
has visually strengthened Choices brand and has made the
'Lifestyles' new service become recognized. Lifestyles now has its
own unique brand logo designed by Creative Avenue and continues to
be successful in business.
I thought you might like to know that Choices conference at the
Britannia Stadium was a great success.
The new stands contributed immensely to the room and we did
receive comments on how good they looked.
I would also like to thank you for providing a photographer at
short notice; he appeared to work the room very well.
Again thank you for your support.
Executive Director & Deputy Cheif Executive
• Marketing Strategy &
We can help develop your effective Marketing and PR communication
• Marketing & PR
Then work with you to deploy all the integrated planned
A customer-focused Staffordshire Marketing & PR Agency.
Experience working with over 100 SMEs and various national brands.
We've the ability to translate strategy into creative execution by
managing your marketing.
St James House
Business Enterprise Centre
Webberley Lane, Longton
Staffordshire ST3 1RJ
Tel: 01782 597041
Fri 12 Apr 13 @ 10:02Happy #Friday everyone. What are yr plans for the #weekend - here we're hoping for our promised #sunny #Saturday though very grey right now