• Logo Identity Design
• Brand Development
• Creative Design
• Proof Reading
• Print Artwork
• Campaign Advertising
• Signage Design
• Point of Sale
Gilberts is the largest independent furniture company in
Staffordshire. For many years it has been synonymous with classical
furniture, not in the least due to its gothic style identity. As a
result, it tended to attract only mature purchasers and was missing
out on the younger, middle-market home-making couples and families.
In short, its branding and identity saw it perceived as being
rather stuffy and old-fashioned.
To change attitudes and perceptions in the younger market
without alienating the existing customer base. To raise awareness
and promote brand recognition and recall.
A strong 'push' strategy to re-engage with the local market and
drive traffic into retail outlets.
An integrated marketing communications campaign incorporating
numerous tools, namely direct mail, local advertising and new
corporate identity. A sustained advertising programme prompting
strong recall and driving new visitors to stores. A direct mail
programme sent to 250,000 residential prospects.
A new positioning
statement and proposition for Gilbert's: 'Staffordshire's Premier
Increased market share, improved sales figures, better awareness
and a change in perceptions. Conversion of clients away from other
premium stores towards Gilbert's.
We are pleased to provide this reference for Mr Martin Clunn of
Creative Avenue Ltd with whom we have been associated for more than
We have been delighted with the suggestions and attention to
detail of the work carried out on the rebranding of our
The work involved has included new logos, graphic design and
artwork for our new brochures, all supplied to the highest
standards and also at very competitive prices.
We have been more than happy with the scheduled programme
supplied by Martin and all work has been carried out with in the
• Marketing Strategy &
We can help develop your effective Marketing and PR communication
• Marketing & PR
Then work with you to deploy all the integrated planned
A customer-focused Staffordshire Marketing & PR Agency.
Experience working with over 100 SMEs and various national brands.
We've the ability to translate strategy into creative execution by
managing your marketing.
St James House
Business Enterprise Centre
Webberley Lane, Longton
Staffordshire ST3 1RJ
Tel: 01782 597041
Fri 12 Apr 13 @ 10:02Happy #Friday everyone. What are yr plans for the #weekend - here we're hoping for our promised #sunny #Saturday though very grey right now