• Photography Art
• Creative Design
• Art Direction
• Proof Reading
• Print Artwork
• Email Marketing
• Media Buying
• Website Design
• Ecommerce Development
• Asset Management
Duchess China is a Stoke-on-Trent-based company producing
beautiful, fine bone china with a simple, elegant, classic design.
The company produces a quality, high value product at a competitive
price, but needed to communicate that message to new and existing
customers in the face of lower quality products coming into the UK
from Eastern manufacturers.
Creative Avenue was called in to develop a solution, to combat
the overseas competition and to develop new revenue streams, all
within a limited budget.
After taking a detailed brief, we proposed a series of
cost-effective measures which would strengthen their brand within
their existing markets, and create new, profitable sales
The first stage of the project was to look at their branding and
make it consistent, while at the same time, creating a new, clean,
fresh look for their promotional material. A look which emphasised
the quality, value, style and craftsmanship inherent in the
product. We directed new photography and put together a promotional
package which including direct mail and sales leaflets. We also
designed, developed and built a new e-commerce website for B2B.
New customers/profits have been gained despite the increased
competition from the Far East. And the new e-commerce site has
opened up a completely new, and successful, sales channel for the
"We'd heard good things about Creative Avenue and approached
them about a major project to produce a new ecommerce website. From
the start, we were impressed. They rapidly gained an understanding
of our product portfolio, our brand heritage, our marketing to date
and the additional ways we wanted to promote our products in the
In addition to marketing to businesses, we wanted to generate
online sales from members of the public. Creative Avenue provided
us with a whole range of branding and marketing advice which was a
powerful force in helping shape our new direction.
Creative Avenue handled the structure, programming and design of
our new e-commerce website and art directed the photography, all
within our agreed budgets.
The new site has worked extremely well and sales are excellent.
We have continued to use Creative Avenue for over four years now to
design and produce a range of marketing collateral, including sales
Marketing & Sales Director
• Marketing Strategy &
We can help develop your effective Marketing and PR communication
• Marketing & PR
Then work with you to deploy all the integrated planned
A customer-focused Staffordshire Marketing & PR Agency.
Experience working with over 100 SMEs and various national brands.
We've the ability to translate strategy into creative execution by
managing your marketing.
St James House
Business Enterprise Centre
Webberley Lane, Longton
Staffordshire ST3 1RJ
Tel: 01782 597041
Fri 12 Apr 13 @ 10:02Happy #Friday everyone. What are yr plans for the #weekend - here we're hoping for our promised #sunny #Saturday though very grey right now